"In 1924, Meyer designed the Swiss pavilion for the International Exhibition of Co-operatives in Ghent.[8]8. K. J. Winkler, Der Architekt Hannes Meyer: Anschauungen und Werk (Berlin: VEB Verlag für Bauwesen, 1989). The space was meant for co-operative propaganda through “popular education” using folks culture. Meyer imposes “the simplest simplicity” in the expression of abstraction to convey the message about co-operation. In this manner he could at the same time promote co-operation among the individuals comprising mass society, as well as co-operate with them through “the education of new vision and perception” to stir them to become more politically aware. At one end of the exhibition space was the co-op vitrine. The showcase consisted of a large glass box like a shop window offering thirty-six standard items of co-operative production and co-operative trade. The collection of co-op products symbolizes a production that has grown out of the alienation of the capitalist market economy and ownership, demonstrating how co-operation can disenthral man from capital. Products are arranged in a clear spatial composition and clearly recall the form of repetition of industrial mass production, for they are stacked and arranged as if at the end of production assembly lines. No product is individually displayed; rather each is presented as part of a group with no centre while nonetheless remaining individually recognizable. People entering the pavilion could admire the vitrine at any time of the day. At night, however, at the other end of the exhibition space the curtain rose on co-op theatre."
